Wooden Spoon

Authority in a world of flux and hype.

Our mission

We exist to bring transparency to the adoption of emerging technologies.

How?

We create rigorous and independent indices that map global tech adoption and equip leaders with the knowledge they need to move forward faster.

Why we exist

Emerging technologies, like AI, are transforming every aspect of our lives.

Yet widespread adoption is slow and complex. It requires visionary leadership, highly specialised talent as well as good data and governance.

And there is almost no visibility of what companies are doing. There is no way of knowing how companies are doing vs. peers.

We believe that measuring what matters increases transparency and drives everyone to do better.

Our team

We’re building a 'brain trust' of the best researchers, data scientists and engineers thinking about emerging technologies.